Can a script mention a case we won?

No. Keep every script to what the law is and what the process looks like. The moment a video points at a result it is making a promise about somebody else's situation, and that is exactly what advertising rules are written about. Explaining the process is the honest version of the same argument, and it is the part people searched for anyway.

Does every video need a disclaimer?

Your bar decides that, not us, and the answer differs by where you practise. What we can tell you is what works on camera. Put the line at the end, say it at the same speed as the rest of the script, and put the same words in the caption so it survives being reposted with the sound off. The six scripts above all carry a placeholder. Replace it with your firm's own wording before you record.

How long should a lawyer's video be?

About sixty to ninety seconds for an explainer. Long enough to give the order of events, short enough that somebody watches it standing in a hallway. On the Free plan a video runs to 60 seconds. On a paid plan a single video runs to about thirty minutes, which no explainer needs.

Can one script work in more than one state?

The shape travels. The clock and the words often do not. Filing windows, what a process is called, and which claims you may make about your own practice all change at the state line. If you practise in more than one, record the same script twice with the local details swapped, rather than writing one script that hedges everything into mush.

Can an AI character play a client giving a testimonial?

No, and it is the one thing we will not build. An endorsement has to come from a real person's real experience, which is what the FTC's endorsement guides say (16 CFR Part 255). Checked September 2026. An Avatar is a synthetic character, and putting one on screen as a client you represented is inventing an endorsement. A Digital Twin is different: a real person, their own recorded consent, on file. If a real client wants to speak for you, that is their video to make.

Do we have to film every one of these?

The attorney films once. One clear photo and one clip of 15 to 90 seconds builds their Digital Twin, and that recording is checked against the photo before anything renders. After that each script becomes a video without another shoot. A free Workspace uses a Starter Twin. A Digital Twin of a named attorney starts on the Plus plan, and 1080p on the Basic plan and above. The attorney's own voice can be cloned on any plan, Free included.

Resources · For law firms

Lawyer video scripts, written to be said out loud.

Six full scripts for the questions your firm answers every week, the six-beat shape they all follow, the parts to swap for your state, and the lines that get an attorney in trouble.

Six scripts, written out. The shape behind them. The lines to never say.

These are marketing examples to rewrite, not legal advice and not a compliance check. Your bar's advertising rules are yours to follow.

Part of Resources.

Checked September 2026. Read end to end, with no sign-up and no gate part way down.

A man in glasses and a blue shirt explains something to camera at his desk.

What should a lawyer's video script actually say?

Answer the question in general, and hand the specific back. Open with the question the way people search it, say what the answer depends on, walk the process in order, define the one word everybody trips on, name the mistake that costs people, then close with your standing line. Six beats, about ninety seconds.

Who it is for
Attorneys who will be on camera, and the marketing lead or agency writer who drafts for them.
What you need
A practice area, one question your intake line hears every week, and your firm's own standing disclaimer. For the video part, one clear photo of the attorney and one recording of 15 to 90 seconds.
What it costs
Reading this costs nothing. A finished talking-head video is 152 credits per second, with a floor of 120 credits on any one render. The Free plan starts you with 8,400 credits and renders up to 60 seconds at a time. See the plans.
What it does not do
It does not check your script against your bar's advertising rules, it is not legal advice, and we will never build a video of a client who does not exist.

The firm said yes to video. Then the writing stopped it

Somebody booked the half day. Somebody bought the light. The attorney agreed. Then a folder filled up with titles and no scripts, the shoot moved twice, and by the third move everyone stopped mentioning it. The attorney is billing. The marketing lead writes blog posts with confidence and will not write words an attorney says on camera, because every sentence is a place to get the firm in trouble.

It is a harder writing job than it looks, and that is worth saying plainly. A doctor explaining a stress test is safe by default. An attorney explaining what happens after a car accident has to be right about the state, careful about the clock, silent about results, and clear that nobody watching just hired them. Nobody hands them that shape, so they freeze.

Here is the shape, and six scripts already written to it.

The framework

The General Answer: six beats that make a legal explainer safe by construction

Most script advice puts the caution at the bottom, in a paragraph nobody reads out loud. This puts it inside the script. Write to these six beats in this order and there is nothing left to bolt on.

The question, said the way they searched it
First five seconds, in their words, not yours. "If you were in a car accident this week" beats "personal injury claims overview".
What it depends on, straight away
Name the two or three facts that change the answer before you answer it. It is the truest sentence in the script and it is what keeps the rest general.
The order of events, with a hedged clock
What happens first, then next, then after that. Usually. Often. In most places. Every time figure gets a word like that in front of it.
One word, defined
Liability. Uncontested. Probate. Arraignment. Priority date. A legal explainer fails on one misunderstood word, so spend a sentence killing it.
The move that costs people
The thing done in the first week that cannot be undone. This is the beat people send to their sister.
The handoff, then your standing line
What to do next, said without pressure, then the disclaimer, said at the same speed as the rest.

Two notes on the beats. Beat 2 is the one people cut for time, and it is the one holding the script up. And beat 4 reads like a correction on purpose ("a will does not avoid probate"), because the correction is the information.

Six scripts, written out, ready to read

Each one runs about ninety seconds read at a normal pace. Every square bracket is a decision somebody at your firm makes, not a thing to publish. Swap the state, the practice area words and the standing line before any of these goes anywhere.

Personal injury: what happens in the first week after a car accident

For the firm's most searched question. Beats: question, depends, order, liability, the recorded statement, handoff.

If you were in a car accident this week, here is the order things usually happen, in general terms.
What changes it: whether anyone was hurt, whether the other driver has insurance, and which state you are in.
First, the report. If police came, a report exists and you can ask for a copy. If they did not, most states still let you file one yourself.
Then the call from an adjuster. Usually within a few days, sometimes the same day. They will ask you to describe what happened, and they may ask to record it.
Then the medical side, which runs on its own clock and does not wait for the insurance side to catch up.
One word people trip on: liability. It means who is legally responsible. It is not decided by who says sorry at the scene, and it is not decided by the adjuster on the phone.
The move that costs people most often is that early recorded statement, given while they are still sore and still guessing at what happened. You are allowed to say you will call back.
If you want to talk about your own situation, our number is below, and the first call is a conversation about whether we can help.
This is general information about accident claims in [state]. It is not legal advice, and watching this does not make me your lawyer.

Swap note: the report line differs by state and by whether the crash was reportable. If yours has a damage threshold, say the threshold instead of most states.

Family law: how long a divorce actually takes

For the question the intake line hears more than any other. Beats: question, depends, order, uncontested, the paperwork delay, handoff.

How long will this take is the first thing almost everybody asks, so here is the honest version.
It depends on three things. Whether you both agree. Whether there are children. And how busy your county's court is. Those three change the answer more than anything a lawyer does.
The order is usually the same. Somebody files. The other person is served and gets a window to respond. Then the financial disclosures, which is the part nobody expects to take as long as it does. Then either an agreement, or a hearing.
One word worth knowing: uncontested. It does not mean friendly. It means you both agree on every item on the list, and the list is longer than most people picture.
The thing that stretches a case is almost never the fight about the big item. It is one person waiting on paperwork. Getting your statements and your pay records together early is the thing that moves it along quickest, and you can start today without calling anybody.
If you want to talk about where you are, call the office. We will tell you plainly what stage you are at.
This is general information about divorce in [state]. It is not legal advice, and watching this does not make me your lawyer.

Swap note: the response window is a real number in your state. Either say it, or say a window set by your state and move on. Do not split the difference with a few weeks.

Estate planning: do we have to go through probate?

For the call that comes in the week after a death. Beats: question, depends, order, probate, the early spending, handoff.

Somebody died and the family is asking whether they have to go through probate. Here is the general shape of it.
It depends on what the person owned, how each thing was titled, and whether anything named a beneficiary.
Probate is the court process for moving what someone owned into the names of the people who inherit it. Not everything goes through it. Accounts with a named beneficiary usually pass on their own. Property held jointly often does too. What is left in the person's own name alone is usually what the court looks at.
The word that confuses everybody: a will does not avoid probate. A will tells the court what to do. It does not skip the court.
The mistake I see most is a family moving money and selling things in the first two weeks, before anybody has read the documents. Almost nothing here is as urgent as it feels, and some of it is hard to undo.
Bring what you have, even if it is one folder and a guess. That is how most of these start.
This is general information about estates in [state]. It is not legal advice, and watching this does not make me your lawyer.

Swap note: if your state has a small-estate process, that is the single most useful thing you can add here, and it earns its own script.

Criminal defence: what happens at an arraignment

For the family member, not the defendant. Beats: question, depends, order, arraignment, the phone call, handoff.

If somebody in your family has an arraignment coming up, here is what actually happens in the room, in general.
What changes it: the charge, whether they are in custody, and the county.
An arraignment is short. The judge says what the charge is, asks for a plea, and deals with conditions of release. Most of them take a few minutes.
The word to know is arraignment itself. People hear it and picture a trial. It is not one. Nobody presents evidence, no witnesses are called, and nothing is decided about guilt.
The move that hurts people is talking. In the hallway. On the phone from the jail. To a friend who asks what happened. Those calls are recorded, and people forget that every single week.
If you are the family member, the useful things you can do are bring the paperwork, write down the case number, and know the date.
Call the office if you want to talk about the case. We answer the phone.
This is general information about criminal procedure in [state]. It is not legal advice, and watching this does not make me your lawyer.

Swap note: conditions of release is the phrase in some places and bond in others. Use the one your local judge says, because that is the one the family will hear.

Immigration: what a priority date is

For the client who was told to watch a chart and does not know what it is. Beats: question, depends, order, current, the address, handoff.

If somebody told you to watch your priority date and you are not sure what that means, this one is for you.
It depends on the category you filed under and the country you were born in. Those two together decide almost everything about the wait.
A priority date is your place in line. It is set when your petition is filed. Every month a chart comes out showing which dates are being worked on for each category and each country. When the chart reaches your date, your place in line has come up.
The word people get wrong is current. Current does not mean approved. It means the line reached you and the next step is open.
The mistake that costs people is moving house without telling anyone. Addresses have to be updated, and a notice sent to an old address still counts as sent.
Write your priority date down somewhere you will find it, and check the chart when it comes out each month.
This is general information about immigration processes. It is not legal advice, and watching this does not make me your lawyer.

Swap note: this is the one script with no state in the standing line, because the process is federal. Leave it out rather than writing one in.

The attorney intro: who I am, and what I actually handle

For the page every firm needs and nobody writes. The beats bend here: there is no process and no term of art, so beats 3 and 4 become the fit and the misfit.

I am [name], and I handle [practice area] at [firm], here in [city].
What that means most weeks: [the two or three things you genuinely spend your time on]. The part people are surprised by is [the thing nobody outside the work pictures].
Who I am usually a good fit for: [the situation you take]. Who I am usually not: [the thing people call about that you send elsewhere]. I would rather say that on the first call than three weeks in.
I do this work because [one real reason, one sentence, not a story].
If you call the office you will get [who actually answers], and the first conversation is about whether we are the right fit for each other.
This video is about my practice. It is not legal advice about yours.

Swap note: the standing line is shorter here on purpose, because the script contains no legal information to disclaim. Do not paste the long one in out of habit, and do not drop the short one either.

Six things to change before any of these ships

The state, and the standing line
Your bar decides those words, not us. Whoever clears your advertising writes the line once and every script uses the same one.
The practice area name
Estate planning, wills and trusts, and probate are not interchangeable in every market, and the one your clients search is not always the one on your door.
The clock
Every usually and every few days is a real range in your county. Say your own number or drop the sentence. A hedge you cannot back is worse than no timing at all.
Anything about fees
If your firm says anything about money on camera, that sentence has its own rules in most places. Leave it out of a general explainer unless whoever clears your ads wrote it.
Who answers the phone
If it is an answering service after six, say so. People notice the gap between the video and the call.
The closing ask
Some jurisdictions treat certain phrasings as a solicitation. Use the wording your firm already puts on its advertising rather than the wording in these scripts.

The brackets are there so you cannot publish one by accident. If a bracket is still on the page when you go to record, the script is not finished.

The lines that get an attorney in trouble

This is the list that stops most firms from posting at all, so here it is up front rather than in a footnote. Write to it and the review gets short.

No results
No verdicts, no settlement amounts, no we won, no recovery figures, not even as an aside. A result is the thing your bar will hold you to.
No promise
We will get you, you have a case, you are entitled to. A general video cannot know any of that.
No advice to one person
Not in the video, not in the caption, not in the comments.
No specialist, expert or certified
Not unless your state allows the word and you hold the thing it names.
No fake client
Never a made-up character presented as somebody the firm represented, and never a re-enactment shown as if it were real. An Avatar is a character with nobody real behind it. An endorsement has to come from a real person's real experience, which is what the FTC's endorsement guides say (16 CFR Part 255). Checked September 2026.
No superlatives about the firm
Best, top, biggest. Your bar has a view on those and it is rarely a warm one.
No real matter
No party name, no judge, no courtroom detail somebody could place, no a client came in last week story that is specific enough to recognise.
No countdown on a deadline aimed at the viewer
Filing windows are real and they are personal, and a general video is the wrong place to start somebody's clock.
Nothing filmed where files, screens or another person are in frame
Once it is posted it is posted.
Do not drop the standing line because the clip is short
Short clips travel further, which is exactly why they need it.
Say in the caption that the video was made with AI
Built-in labelling is still rolling out across output types, so add the label yourself wherever you post. How we think about that sits on our page on consent, disclosure and content credentials.

Someone will describe their case in the comments. Pin the answer before they do

Two things make this worse for a firm than for most businesses. Replying with anything that reads as advice can leave a person believing you are their lawyer. And you do not know who is asking, which means you do not know whether they are on the other side of a matter you already have.

Pin one comment on every video, and keep one reply saved for the ones that arrive anyway.

The comment to pin

This video is general information, not legal advice, and posting here does not create an attorney-client relationship. Please do not post details about your situation in the comments. Call the office and we will take it from there.

The reply to save

Thanks for watching. I cannot give advice about an individual situation here. Call the office and we will get you to the right person.

Then stop. Do not soften it, and do not move it to a private message. Your conflict check happens before a conversation about somebody's facts, not after it.

The part that makes six scripts survivable

Read cold, the six above are under fifteen minutes of talking. The reason firms still do not have them is that fifteen minutes of talking turns into a half day once you add the room, the light, the retakes, and an attorney's calendar. Then it turns into next quarter.

There is a shorter version. The attorney records once. One clear photo, and one clip of 15 to 90 seconds from their phone saying on the record that they agree. That clip is checked against the photo before anything can render. After that a script becomes a finished video in their own face and voice, and the sixth one takes the same effort as the first. A Digital Twin is the real-person route, and the consent record is what makes it one.

A free Workspace uses a Starter Twin. A Digital Twin of a named attorney starts on the Plus plan, and 1080p on the Basic plan and above. The attorney's own voice can be cloned on any plan, Free included. On the Free plan a video runs to 60 seconds, which fits four of the six above. On a paid plan a single video runs to about thirty minutes, which is far longer than any explainer needs. Hearing the voice first is what voice cloning: your own voice from one short recording is for.

If you are recording a set, do the intro first. It is the one with no legal content in it, so it is the one that settles everybody down, and it is the script the firm will actually use the most.

Turn the arraignment script into a video

The arraignment script is the fourth one above. One clear photo of the attorney and one short recording from their phone is the whole setup.

Working the other way round, from a practice area rather than from a script, is what AI video for lawyers: a video for every practice area, in your attorney's own face is for. That page keeps the library and the placements; this one keeps the words.

The advertising rules are your firm's. Here is where we stand

Kyndrify is not a law firm and gives no legal advice. Nothing on this page is advice, the six scripts are examples to rewrite rather than text to publish as written, and nothing here says Kyndrify meets a bar rule, an advertising rule or any other regulation, because that is not a thing a video tool can meet on your behalf.

We do not read your scripts. We do not check them against your bar, and no part of the product does. Whoever clears your advertising should clear these the same way.

The rules differ by where you practise. What counts as a testimonial, what has to carry a disclaimer, which words you may use about your own practice, and how a closing ask may be phrased all move at the state line. Your firm owns that the same way it owns every other advertisement it runs.

No video may claim a case result. We say it before anything else because it is the one your bar will hold you to, and because explaining what actually happens next is the honest version of the same argument.

An attorney's likeness needs two yeses. Theirs, recorded here before the Twin can render anything and checked against their photo, and your firm's. Consent can be withdrawn later, and the Twin stops rendering when it is.

We do not build fake clients. An endorsement has to come from a real person's real experience, which is what the FTC's endorsement guides say (16 CFR Part 255). Checked September 2026. A Digital Twin is a real person with their own consent on file. An Avatar is a made-up character, and a made-up character may never be presented as somebody your firm represented. If a real client wants to speak for you, that is their video to make.

Say in the caption that the video was made with AI. It is genuinely your attorney's face and voice, recorded with their consent, and built-in labelling is still rolling out across output types, so add the label yourself wherever you post. People take that much better than finding out later.

Two more limits, said plainly. Kyndrify does not schedule and does not post: there is no calendar tool and no publishing in the Studio, so copy these into whatever you already use. And every page in this section stays open to read, with no sign-up and no email wall.

Checked September 2026. This is a summary, not legal advice.

FAQ

Questions the person writing the script asks

Can a script mention a case we won?: No. Keep every script to what the law is and what the process looks like. The moment a video points at a result it is making a promise about somebody else's situation, and that is exactly what advertising rules are written about. Explaining the process is the honest version of the same argument, and it is the part people searched for anyway.
Does every video need a disclaimer?: Your bar decides that, not us, and the answer differs by where you practise. What we can tell you is what works on camera. Put the line at the end, say it at the same speed as the rest of the script, and put the same words in the caption so it survives being reposted with the sound off. The six scripts above all carry a placeholder. Replace it with your firm's own wording before you record.
How long should a lawyer's video be?: About sixty to ninety seconds for an explainer. Long enough to give the order of events, short enough that somebody watches it standing in a hallway. On the Free plan a video runs to 60 seconds. On a paid plan a single video runs to about thirty minutes, which no explainer needs.
Can one script work in more than one state?: The shape travels. The clock and the words often do not. Filing windows, what a process is called, and which claims you may make about your own practice all change at the state line. If you practise in more than one, record the same script twice with the local details swapped, rather than writing one script that hedges everything into mush.
Can an AI character play a client giving a testimonial?: No, and it is the one thing we will not build. An endorsement has to come from a real person's real experience, which is what the FTC's endorsement guides say (16 CFR Part 255). Checked September 2026. An Avatar is a synthetic character, and putting one on screen as a client you represented is inventing an endorsement. A Digital Twin is different: a real person, their own recorded consent, on file. If a real client wants to speak for you, that is their video to make.
Do we have to film every one of these?: The attorney films once. One clear photo and one clip of 15 to 90 seconds builds their Digital Twin, and that recording is checked against the photo before anything renders. After that each script becomes a video without another shoot. A free Workspace uses a Starter Twin. A Digital Twin of a named attorney starts on the Plus plan, and 1080p on the Basic plan and above. The attorney's own voice can be cloned on any plan, Free included.

Keep going

Six scripts. One recording day.

Write your swaps, record the consent clip once, then work down the list. Free to start, with 8,400 credits, and you do not need a card.

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