Twenty-four content ideas for lawyers, sorted by who is asking.
Most idea lists for law firms have share a client success story at number four, which is the one thing you cannot do. This one is sorted by the Intake Ladder, four rungs from the person still searching to the lawyer who sends you work, and every idea on it is something a firm is allowed to say.
Twenty-four videos your firm can post, sorted by where the person already is.
Kyndrify makes marketing videos. We are not a law firm, and nothing on this page is legal advice.
Part of Resources.
Checked September 2026. Free to read, no sign-up, and no gate part way down.
What should a law firm actually post?
Post the answers your firm already gives out loud. The Intake Ladder sorts them into four rungs: people still searching, people on the phone with intake, clients with an open matter, and the people who send you work. Twenty-four ideas below, one a week for a quarter, none of them claiming a result.
Who it is for
Whoever produces the firm's content: an office manager, a marketing coordinator, or the agency that runs content for three law firms.
What you need
Nothing to read it. To film one of these, one clear photo of the attorney and one recording of 15 to 90 seconds from their phone.
What it costs
Reading it is free. Rendering an idea as your attorney's own talking head bills 152 credits per second on the Plus plan and above, with a floor of 120 credits on any one render, and Plus is $49 a month billed yearly, or $59 month to month, with 28,000 credits a month. Free hands you 8,400 credits once.
What it does not do
It does not tell you what your bar allows, it does not check your scripts against your advertising rules, and no idea here claims a case result.
The Intake Ladder: four rungs, and the person on each
Sort every idea by where the viewer already stands in relation to your firm. That one move fixes two problems at once. It tells you what to say, and it tells you what you are not allowed to say, because the rules tighten as the person gets closer to being a client.
Searching
They have a problem and they have not called anyone. They are reading at eleven at night. Answer the question, never their question.
Calling
They filled the form or dialled the number. Intake has them. These videos are the ones your intake team is tired of saying out loud.
Signed
A client with an open matter. These videos take work off your paralegal, because most of that work is the same four questions.
Sending
The people who send you cases: other lawyers, past clients, and the professionals your clients see before they see you. Nobody makes videos for this rung and it is the shortest path to more work.
Four a month, one per rung, is a year of content. Six a rung is what is below.
Twenty-four things a firm can film, none of them a case result
Six to a rung, numbered so you can point at one in a meeting. Nothing here names a platform: the rung decides the idea and your firm decides where it goes.
Searching · Do I even have a case?
How you decide, in plain words, and what you tell someone when the answer is no. The honest version of this is the best thing on most firms' channels.
Searching · The three things to save before you talk to anyone
Photographs, the report number, the letter with the date on it. Whatever the three are in your practice area.
Searching · The clock nobody knows is running
Not the number, the fact. There is a deadline, it is shorter than people expect, and it is why the first thing you ask is the date.
Searching · What this actually costs
Hourly, flat, contingency, retainer. What a retainer is, and what it is not. Fees are the most asked and least answered question in legal marketing.
Searching · The word everybody gets wrong
Probate is not a court fight. A citation is not a conviction. Custody means two different things and people argue about the wrong one.
Searching · What happens to your question in a free forum
Why the answer you got there is general, and why yours is not.
Calling · What happens on the first call
Forty-five seconds, filmed by the person who actually answers the phone. The shortest script on this page.
Calling · What to bring, or attach
The list your intake team reads out loud four times a day. Film it once and paste the link instead.
Calling · Why we ask for the date first
Every intake person has answered this. Nobody has filmed it.
Calling · We cannot take your case, and here is who can
Conflicts, jurisdiction, fit. A firm that explains the no well is the firm people remember and refer to.
Calling · What a conflict check is
And why we ask who else is involved. Thirty seconds that stops a frustrating phone call.
Calling · Directions, parking, and what the door looks like
Boring, and watched more than anything else you post.
Signed · Nothing is happening
What a quiet month in your matter actually looks like, and why quiet is not the same as stalled. This one video replaces a lot of status emails.
Signed · What a continuance is
And what it does to your timeline. Say it once, calmly, before it happens.
Signed · The three things to check with us first
Before you post about it, sign it, or reply to it. Frame it as call us, never as advice on camera.
Signed · What arrives in the mail, and what you should send us
With a photo of the envelope, because people recognise the envelope before they recognise the words.
Signed · Who is who on your team
The paralegal, the associate, the attorney, and who answers what. Cuts the who do I call email in half.
Signed · How to read your invoice
Trust accounts, disbursements, the line that surprises people every time.
Sending · The ninety-second brief for a referring lawyer
What you take, what you do not take, and how fast you answer. Send it to the firms that already call you twice a year.
Sending · What changed this month
A rule, a form, a filing fee, a court's hours. Explained to the people it affects, not to other lawyers.
Sending · A walkthrough of your intake form
For the accountant, the agent or the clinician who sits with your future clients and fills it in with them.
Sending · How we work with your clients
For a referring professional: the handover, the first contact, what they hear back and when.
Sending · Meet the associate who now picks up your calls
A referral source needs to know the new name before they hear it on the phone.
Sending · What you learned at the CLE
The one thing worth the afternoon, said in a minute, for the people in your field who did not go.
Idea 7 is a forty-five second script and a good first video. One clear photo of the attorney and one short recording from their phone is the whole setup.
Four questions before anyone hits record
Run the script past these four. It takes about a minute and it is the reason this list is usable.
Does it claim a result?
Any verdict, settlement figure, recovery amount, win rate or we get people line comes out. Say what the law is and what the process looks like. Never what you got somebody.
Could a viewer think we are now their lawyer?
Keep it general. Never answer a named person's facts on camera and never in the comments. If it reads like advice to one person, rewrite it for everyone.
Does it need a label where you practise?
Some jurisdictions want specific wording on an attorney advertisement. Your bar sets that, and it is worth checking before you record, not after you post.
Is anyone in it who did not agree to be?
A client, a matter, a name on a screen, a document in the background. If you are unsure, it stays out.
Then one more, ours rather than your bar's: say in the caption that the video was made with AI. Built-in labelling is still rolling out across output types, so the caption is the line you control and the one people read. It is genuinely your attorney's face and voice, they agreed to it, and saying so plainly costs nothing. How we think about that sits on our page on consent, disclosure and content credentials.
When to post all of this
Ideas are the easy half. The hard half is getting an attorney in front of a camera on a date that survives contact with the docket, which is a calendar problem rather than an ideas problem.
One filming block a quarter is what most firms can actually keep. Record four or five at a sitting, one from each rung, and spend them a week at a time. A rung you never film is a rung to drop rather than a rung to feel bad about.
This page carries no dates on purpose. An intake desk will still be answering why do you ask for the date first in five years, and a list with a quarter stamped on it stops being read the moment the quarter ends.
The lines that cause the problem
Most of what gets a law firm in trouble online is one of these, and most of it arrives by accident in a second draft.
No verdicts and no settlement figures
No we recovered, either. Not in the video, not in the caption, not on the thumbnail.
No win rates
And no we have never lost.
No we will get you anything
Not the money, not the custody, not the charge dropped.
No advice to a named person
Not on camera and not in the comments. General or nothing.
No client's face, name, matter or paperwork
Not without their written agreement, and the agreement is the firm's to get, not ours.
No synthetic client, ever
An Avatar is a character with nobody real behind it, and a character saying your firm helped them is a made-up endorsement. An endorsement has to come from a real person's real experience, which is what the FTC's endorsement guides say (16 CFR Part 255). Checked September 2026.
No best, top-rated or guaranteed
Not unless your bar allows the phrase and you can prove it.
No comparison to another firm you cannot back up
If the sentence needs a chart to defend, it does not belong in a sixty second video.
No fear
You have days left is a line that works and a line that gets complained about.
The rule that catches almost all of it: if the sentence is about what happened to someone else, rewrite it as what the process is.
From an idea on this page to a finished video this week
One photo, one short recording from the attorney, and after that it is a writing job rather than a filming job.
Build the attorney's Digital Twin, once
Add one clear photo in your Workspace and send them a private link. They record 15 to 90 seconds on their phone. Nothing renders until their consent is on file, and the recording is checked against the photo first. A Digital Twin is the real-person route; the consent record is what makes it one.
Write the idea as a script
Sixty to ninety seconds is the right length for every idea above. Run it past the four questions in the rule check before anybody records.
Render it, then work down the ladder
The second video is a writing job and nobody blocks the attorney's calendar again. The tool that does it is talking-head video: a script becomes a video in your own face and voice.
Plan the set before you write anything
Kae, our AI creative director, lays out a month of these and prices the set before a single video runs. Planning a board spends no credits, and 5 Kae planning sessions a month come with the Free plan.
What it costs
On the Plus plan and above a Digital Twin video bills 152 credits per second, with a floor of 120 credits on any one render, and Plus is $49 a month billed yearly, or $59 month to month, with 28,000 credits a month. The whole ladder is on the plans and credits page.
What the Free plan does and does not do
It hands you 8,400 credits once, one Starter Digital Twin of the attorney with a 4 second sample of them speaking, and one full 60 second video with one of our Featured presenters. It does not render your own twin at full length. The attorney's own voice can be cloned on any plan, Free included. Hearing a voice first is what voice cloning: your own voice from one short recording is for.
The same video for Spanish-speaking clients
Dubbing is on the Plus plan and above. It re-voices a video you already made with us into one of ten languages and keeps your attorney's own voice. It does not take a file you upload from somewhere else.
Working the other way round, from a practice area rather than from a rung, is what AI video for lawyers: a video for every practice area, in your attorney's own face is for. That page keeps the finite library; this one keeps the running weekly list.
Your bar sets the rules. Here is where we stand
We are not a law firm, we give no legal advice, and this page is education rather than instruction. Nothing here says Kyndrify meets a bar rule, an advertising rule or any other regulation, because that is not a thing a video tool can meet on your behalf.
Advertising rules for attorneys differ by jurisdiction. Some require particular wording on an advertisement, some have views on testimonial-style content, and several bars have published guidance on AI-generated material. Which of those binds you depends on where you are admitted, and your firm owns that the same way it owns every other advertisement it runs. We do not read your scripts against your rules.
Where a video shows a named attorney, that attorney records their own consent here before anything renders, and we check the recording against the photo. Their yes is not the firm's yes. The firm's approval is a separate decision, and it is one we do not collect for you.
Checked September 2026. This is a summary, not legal advice.
Questions the person producing the content asks
- How many of these do we actually need?
- Four a month, one per rung, and you have a year of content. If that is too much, do one. A firm with six videos and a face on them is ahead of a firm with none and a stock photo of a gavel.
- We are two people and nobody is a video person. Where do we start?
- Idea 7, filmed by whoever answers the phone. It is forty-five seconds, it needs no review worth the name, and it proves to the partner that this takes about ten minutes rather than a day.
- Can we build a video around a client's story?
- Only with that client's written agreement, only with the facts they approve, and never with a synthetic person standing in for them. A character playing a client is a made-up endorsement, and that is a problem with the endorsement rules before it is a problem with your bar.
- Should the partner or the associate be on camera?
- Whoever will actually do it. The rung decides more than the title does: rung 2 belongs to intake, rung 3 belongs to whoever the client already talks to, and rung 4 belongs to the person the referring lawyer knows by name.
- Do we have to say the video was made with AI?
- Say it in the caption. Built-in labelling is still rolling out across our output types, so the caption is the line you control and the one people read. It is your attorney's real face, they agreed to it, and saying so plainly has never cost a firm anything.
- Can the same video work for our Spanish-speaking clients?
- Yes, on the Plus plan and above. Dubbing re-voices a video you have already made with us into one of ten languages and keeps your attorney's own voice. It does not take a file you upload from somewhere else.
More to read
Pick one idea. Film it this week.
Build one attorney's Digital Twin, then work down the ladder. Free to start, with 8,400 credits, and you do not need a card.