Every practice area, explained by the attorney who runs it.
Your attorney records once. Your firm gets a video for every practice area.
Already have an account? Sign in
The attorney's part is one recording, and it is the only one.
Every practice area, explained by the attorney who runs it.
Your practice-area pages rank, and every one of them is text with a stock photo on it. The person who should be on camera is billing. So your attorney records one short clip from their phone, and after that your marketing lead writes the script and renders the video in their real face. On the Plus plan it is their own voice too.
The attorney's part is one recording, and it is the only one.
Kyndrify makes your marketing videos. It is not a law firm, and nothing here is legal advice.
Part of Industries.
What the attorney has to do
One recording
15 to 90 seconds, once. Everything after that is your marketing lead's.
Can a law firm make videos of its attorneys without a shoot day?
Yes. Your attorney records one clip on their phone, 15 to 90 seconds, and that builds their Digital Twin: their real face and voice, with their recorded consent on file. After that your marketing lead writes the script and renders the video. The firm still owns what the video says and the advertising rules it has to follow.
Who it is for
Firm owners, marketing directors inside law firms, and the agencies that market for them.
What you need
One clear photo of the attorney, and one recording of 15 to 90 seconds from their phone.
What it costs
Free hands you 8,400 credits once, one Starter Digital Twin with a short sample of them, and one full 60 second video with a Featured presenter. Your attorney’s own face at length starts on the Plus plan: a Digital Twin video bills 152 credits a second, with a floor of 120 credits on a very short one, and Plus is $49 a month billed yearly, or $59 month to month, with 28,000 credits a month. Pricing: plans and credits for video, voice and images.
What it does not do
It gives no legal advice, it does not check your scripts against your bar's advertising rules, and it will never make a video that claims a case result.
A Digital Twin is a real person who recorded their consent. An Avatar is a made-up character, and a made-up character may never stand in for somebody your firm represented.
The same five answers, given out loud, recorded never.
Somebody types “what do I do after a car accident” at eleven at night and reads nine hundred words with a photo of a gavel on top. Your attorney answers that question better in ninety seconds, out loud, on the phone, four times a week. None of it is recorded.
- Your practice-area pages rank and have no face on them, so the firm reads like every other firm.
- A shoot day costs a day of billable work, and the quote for a crew makes the partner close the tab.
- Intake answers the same starting question by phone, one caller at a time.
- People book a consultation and then do not show up, and nobody ever finds out why.
- The associate who now runs estate planning is a headshot and a bio nobody reads.
- Your Spanish-speaking clients get the English page and a phone number.
The four videos a firm actually uses.
Meet the attorney
Forty-five seconds on who they are and what the first call is like.
The practice-area explainer
One video per practice area, answering the question people search at night.
The question you answer daily
The one your intake team has already answered four times before lunch.
The rule change
What changed this month, and what it means for the people you act for.
AI legal explainer videos, one per practice area.
This is a list a firm can finish. Write one script per area, render it once, and it works for years because the answer does not change. Keep every one of them to what the law is and what the process looks like, never to what you got somebody.
Personal injury
What to do in the first week after a crash. What to photograph, why the other driver's adjuster calls so fast, what a recorded statement is, and roughly how long a claim takes to move. No figures, no settlements, no results.
Family law
How a divorce actually proceeds where you practise: the filing, the waiting period, what custody decides and what it does not. Keep it to the process, because the outcome turns on facts you do not have yet.
Estate planning
Will or trust, and what probate really costs a family in months. Who needs which, and what happens to the house when there is nothing in writing.
Criminal defence
What happens in the first forty-eight hours. What an arraignment is, what a bond hearing decides, and why the first thing a lawyer says is to stop talking.
Immigration
What a priority date means and how to read the bulletin without panicking. This is the area where the same video in the client's own language does the most work.
The attorney intro
Forty-five seconds: who they are, what they handle, what the first call is like and what it costs. Every attorney in the firm gets one. It is the shortest script on the list.
Video marketing for law firms starts on the pages you have.
You do not need a channel. You need the video on the four surfaces a potential client already touches.
The practice-area page
Put the explainer at the top of the page that already ranks for it. Same words, now with the person who says them.
Your Google Business Profile
The attorney intro belongs on the listing people see before they ever reach the site.
The intake email
Somebody fills the form at midnight. The reply that goes out has the explainer in it, so the first thing they get from your firm is the attorney talking, not an auto-response.
The consultation confirmation
A short “here is what happens at your first meeting and what to bring” means nobody arrives wondering what they have walked into.
Three steps, and only one of them is the attorney's.
- 1
Build their Digital Twin.
In your Workspace, add one clear photo and send them a private link. That is the setup, and it takes a few minutes of your time, not theirs.
- 2
They record once.
The link opens the camera on their phone. They speak for 15 to 90 seconds. That is their whole part, forever. The Twin turns on once the recording checks out against the photo, and nothing renders before that.
- 3
Your marketing lead writes and renders.
One script per practice area. Pick the Twin, render, and the video is ready the same afternoon. On the Plus plan and above the Twin speaks in the attorney's own voice; on Free it speaks in one of ours.
What Kyndrify does not do for a law firm.
We are not a law firm.
Kyndrify makes videos. It gives no legal advice, and it does not read your scripts against your bar's advertising rules. Your firm owns that, the same way it owns every other advertisement it runs.
No video may claim a case result.
No verdicts, no settlement amounts, and nothing that reads as a promise about somebody's matter. We state that before we sell anything, and it holds on every plan.
We do not build fake clients.
An Avatar is a synthetic character, and a synthetic character may never be presented as somebody your firm represented. If a real client wants to speak for you, that has to be the client.
Your attorney's own face at length starts on the Plus plan.
On Free you get one Starter Digital Twin with a short sample of them, plus one full 60 second video with a Featured presenter. A Free Workspace does not render its own Twin at length, and one video runs to thirty minutes once you are paying. Voice cloning: your own voice from one short recording starts on the Plus plan as well.
Dubbing works on a video made here.
It re-voices a finished Kyndrify video in ten languages and keeps the attorney’s voice. It does not take a file you upload, and it is on the paid plans rather than Free. Dubbing and translation: re-voice a finished video and keep your own voice.
The advertising rules are yours. Here is how we stay on the right side of them.
Kyndrify makes the video. Your firm owns what it says. Everything below is how we build the product so you are not fighting it.
No case results, ever. Keep every script to what the law is and what the process looks like. No verdicts, no settlement amounts, nothing that reads as a promise. A result is the thing your state bar will hold you to, and teaching somebody what actually happens next is the honest version of the same argument.
Your bar sets the rules where you practise, not us. Advertising rules differ by jurisdiction, including what counts as a testimonial and what has to carry a disclaimer or a specific label. We do not read your scripts and we do not check them. Whoever clears your advertisements should clear these too.
We do not build fake clients. A Digital Twin is a real person who recorded their consent. An Avatar is a made-up character, and a made-up character may never be presented as somebody your firm represented. An endorsement has to come from a real person’s real experience, which is what the FTC’s endorsement guides say (16 CFR Part 255, checked September 2026). If you want a client to speak for you, that has to be the client.
The attorney’s likeness needs two yeses. Theirs, recorded here before the Twin can render anything, and your firm’s. Consent can be withdrawn at any time, and when it is the Twin stops rendering. Biometric information privacy notice.
Say in the caption that the video was made with AI. It is genuinely your attorney’s face and voice, recorded with their consent, and built-in AI labelling is still rolling out across output types, so add the label yourself wherever you post. Responsible AI: consent, disclosure and content credentials.
Checked September 2026. This is a summary, not legal advice.
What a firm asks before the first recording.
- Is an AI video of our attorney an ethics problem?
- The attorney is the one who decides, and here they decide on the record. Building their Digital Twin means they record a short clip saying so, and that recording is checked against their photo before the Twin can render anything. It is their face and their voice, not a look-alike. What you still own is the same thing you own for any advertisement: what the video says, and the advertising rules where you practise. Put the AI label in the caption and you are being straight with everyone.
- Can a video mention a verdict or a settlement we won?
- No, and we would say no even if your bar did not. Keep it to what the law is and what happens next. The moment a video points at a result, it is making a promise about somebody else's matter, and that is exactly the kind of statement advertising rules are written about. Explaining the process is the honest version of the same argument, and it is the part people actually came for.
- Can we make a client testimonial with an AI person?
- No. That is the one thing we will not build. An Avatar is a synthetic character, and putting one on screen as a client you represented is inventing an endorsement. An endorsement has to come from a real person's real experience (the FTC's endorsement guides, 16 CFR Part 255, checked September 2026). A Digital Twin is different: a real person, their own consent, on file. If a real client wants to speak for you, that is their video to make.
- What happens if an attorney leaves the firm?
- Withdraw their consent and the Twin stops rendering. Nothing new can be made with their face from that point. Videos you already published are yours to take down, the same as any other footage of a departed partner, and that is a housekeeping job worth putting on the offboarding list.
- Our clients speak Spanish. Can our attorney greet them in Spanish?
- Yes, with dubbing. It re-voices a finished Kyndrify video in ten languages and keeps the attorney's own voice, so the same person is speaking. It works on a video made here, not on a file you upload, and it is on the paid plans rather than Free. For an immigration or personal injury practice this is usually the first thing worth doing after the intros.
- We have six attorneys across four practice areas. Can each one have a video?
- Yes. Build a Digital Twin for each person who should be on camera, all inside one Workspace. Plus holds 3 characters of your own, Pro holds 10, Max holds 25 and Ultra holds 50. Free is one Starter Digital Twin with a short sample of them, so it is the way to see the quality before you commit; a full 60 second video on Free runs with one of our Featured presenters, and your attorney's own face at length starts on the Plus plan.
Also worth a look
One recording. Every practice area.
Build one attorney's Digital Twin, then work down the list. Start free, no card.