A dental content calendar built on the clocks you already run on
Your marketing year is already decided by things outside the practice. The plan year, the recall interval, the school year and your own open columns. This calendar puts one post a week against each of them, with thirteen real dates you can copy this afternoon.
Thirteen real weeks, twelve month lanes, and the four clocks behind them.
This is a marketing guide, not clinical or legal advice. Your state dental board's advertising rules are yours to follow.
Part of Resources.
Checked September 2026. Free to read, with no sign-up. The dated weeks below run to 28 December 2026.
What should go in a dental content calendar?
One post a week, and each week belongs to one of four clocks your practice already runs on: the plan year, the hygiene recall, the school year, and your own open columns. Write the month's four posts once, record them in one sitting, and post one a week. The calendar below is thirteen real weeks you can copy.
Who it is for
The person in a dental practice who actually owns the posting, and the agency that runs content for dental clients.
What you need
Your recall list, your open columns for the next quarter, and fifteen minutes in one huddle a week. For the video part, one clear photo of the dentist, a short voice sample and one consent recording.
What it costs
Reading this costs nothing. A finished talking-head video is 152 credits a second on a paid plan, with a floor of 120 credits on any one render. A free Workspace starts with 8,400 credits and a ceiling of 60 seconds per video. See the plans.
What it does not do
It will not post anything for you, and nobody here reads your captions against your state dental board's rules. This is marketing guidance, never clinical or legal advice.
You do not need more ideas. You need to know which week
Most practices already have the list. Somebody made it in February, three posts went up, and the account has been quiet since. The list was never the problem.
The problem is that nobody decided which week each idea belongs to, nobody owns pressing the button, and the one stretch of the year when posting actually moves the schedule arrives with nothing written. A calendar fixes all three, because a decision made in October is a decision you do not have to make again on a Thursday in November.
The Chair Clock: four clocks your practice already runs on
Every dental calendar you can find online is sorted by theme. Education, team, promotions, culture. Themes are fine and they are not a calendar, because nothing in them tells you what belongs in week three. Sort by the clocks instead. All four of these are outside your control, all four show up in reports you already pull, and between them they decide what your chairs look like every month of the year.
The plan year
Many dental plans run on the calendar year, and unused benefits do not carry over into the next one. Check that it is true for the plans you actually take, because it is not true everywhere. Where it is true, it sets your whole autumn and your whole January.
The recall interval
Hygiene is the only thing that brings the same person back on a clock you set. Whatever interval you run, it means you already know roughly who is due and when, and it makes recall the one lane you can fill a year ahead.
The school year
Family schedules move in August and at every break. That is when a family practice's chairs fill, and it is the reason August and the last week of December are not ordinary weeks.
Your own columns
Your open time, your holiday closure, the treatment people said yes to and never booked. A post that fills a hole you can see on the schedule is worth more than a post that is on brand.
One post a week, each week in one lane. Over a quarter every lane gets its turn, and no month arrives empty.
Thirteen real weeks, one post a week
Written for the thirteen weeks from Monday 5 October 2026. Shift the dates forward and the order still works. Post on the same day every week, because a fixed day is the only reason this survives a busy one.
Each row names a subject, not a script. Write it in the words your dentist uses chairside.
| Week | Post on | Lane | The subject |
|---|---|---|---|
| 1 | Post onMon 5 Oct | LanePlan year | The subjectWhat using your benefits actually means, and how to find out what is left on yours |
| 2 | Post onMon 12 Oct | LaneRecall | The subjectWhat the first visit back looks like when it has been more than a year |
| 3 | Post onMon 19 Oct | LaneYour columns | The subjectHow same-week openings work here, and how to get one |
| 4 | Post onMon 26 Oct | LanePlan year | The subjectThe treatment still sitting on your chart, and how to book it before December |
| 5 | Post onMon 2 Nov | LaneRecall | The subjectWhat a hygiene visit involves, start to finish |
| 6 | Post onMon 9 Nov | LaneYour columns | The subjectMeet whoever joined this year, before you are in the chair with them |
| 7 | Post onMon 16 Nov | LaneSchool year | The subjectWinter break is a week families are already off, so book the kids now |
| 8 | Post onMon 23 Nov | LanePlan year | The subjectTwo plans in one family, and what to ask each one before December |
| 9 | Post onMon 30 Nov | LaneRecall | The subjectWhat we look for at a checkup, and why we keep asking you back |
| 10 | Post onMon 7 Dec | LaneYour columns | The subjectOur hours over the holidays, and who to call if something breaks |
| 11 | Post onMon 14 Dec | LanePlan year | The subjectThe last week we can usually fit something in this year |
| 12 | Post onMon 21 Dec | LaneClosed week | The subjectPost nothing new. Repost whichever of the eleven did best |
| 13 | Post onMon 28 Dec | LanePlan year | The subjectIf your plan runs on the calendar year, here is what resets on 1 January |
A lane for every month after that
Same four clocks, twelve months. This half has no dates on purpose, so it is still right next year.
| Month | What the schedule is doing | The post that month earns |
|---|---|---|
| October | What the schedule is doingThe benefits question starts at the front desk | The post that month earnsWhat using your benefits means |
| November | What the schedule is doingThe unscheduled treatment list gets called | The post that month earnsThe treatment still on your chart |
| December | What the schedule is doingHalf the month is closed | The post that month earnsHours, emergencies and the last openings |
| January | What the schedule is doingPlans reset, deductibles reset, new patients call | The post that month earnsWhat a first visit here is like |
| February | What the schedule is doingThe quiet weeks after the January rush | The post that month earnsThe thing people put off, like a night guard |
| March | What the schedule is doingSpring break travel | The post that month earnsWhat to do if something happens away from home |
| April | What the schedule is doingThe reactivation push | The post that month earnsComing back after a long gap, without the lecture |
| May | What the schedule is doingGraduations and weddings fill the calendar | The post that month earnsWhat whitening is, and what it is not |
| June | What the schedule is doingSummer schedules open up | The post that month earnsBooking two children into one visit |
| July | What the schedule is doingThe slow month | The post that month earnsWho works here and what they actually do |
| August | What the schedule is doingBack to school, and sports start | The post that month earnsMouthguards, and getting the exam in before term |
| September | What the schedule is doingThe second half of the plan year | The post that month earnsCheck what is left before the autumn rush |
If you are a specialist, swap the recall lane. Your repeat audience is the dentist who refers to you, not a hygiene interval, and that is a different calendar from this one.
Record a quarter in one sitting, not twelve afternoons
This is where most calendars die, so it gets its own step. Thirteen posts means thirteen times you have to get a dentist in front of a camera, and a dentist between patients is the hardest booking in the building.
You do it once instead. Build the dentist's Digital Twin from one clear photo, a short voice sample and a consent recording of 15 to 90 seconds on their phone. That recording is checked against their face before anything renders, and it is the only time they are on camera. After that your coordinator writes the week's subject in the dentist's own words, picks the Twin, and renders the video.
Put two record days in the calendar and you are done for six months. The week of Monday 5 October for this quarter, the week of Monday 4 January 2027 for the next one.
A free Workspace uses one Starter Twin. A named dentist's Digital Twin starts on the Plus plan, and 1080p on the Basic plan and above. Cloning their voice is on every plan, Free included, and it takes ten seconds of clear audio, which is one sentence said twice. On the free plan a video runs to 60 seconds, and no row in the table above needs more than that.
Week one is the benefits post at the top of the table. One clear photo of the dentist, a short voice sample and one consent recording is the whole setup.
Fifteen minutes, one person, one day a week
A calendar with no name against it is a document. Pick the person who already runs recall, usually your treatment coordinator, hygiene coordinator or office manager. Not the dentist, and not a committee.
Give them fifteen minutes in one huddle a week, on the same day. Their whole job is: check this week went up, read the comments, and confirm next week's subject is written. Everything harder than that was already decided in October.
One person presses post. If two people can, nobody does.
The lines that get a dental practice in trouble
This is the list that stops most practices posting at all, so here it is up front. Write to it and the review before publishing takes a minute.
No comfort promises
Painless, pain free, gentle, you will not feel a thing. Those are claims about how a person's body will respond, and you cannot make them.
No permanence
A restoration does not last a lifetime in a caption. Say what it is and what it involves.
No before and after as proof of what the next person gets
One real case is still one case.
No specialist unless you hold the specialty your board recognises
How you may describe your training is set where you practise, so check the wording before it goes in a post.
No we take your insurance when you are out of network
Say what you actually are, and say what you do for out of network patients. The front desk pays for that one every time.
No price in a post without whatever your state requires beside it
Advertised fees and free-offer wording are regulated in some places.
Never tell one person their benefits expire
Say many plans run on the calendar year and ask people to check theirs.
Nobody but your team on camera
No patient, no chart, no operatory screen, no schedule board in frame.
No answering a symptom in the comments
Invite them to call the office and stop there.
And one that is not about words: say in the caption that the video was made with AI. It is genuinely your dentist's face and voice, recorded with their consent, and built-in labelling is still rolling out across output types, so add the label yourself wherever you post. How we think about that sits on our page on consent, disclosure and content credentials.
Where the subjects in these cells come from
This page is deliberately short on post ideas. A cell names a subject in one line and never writes the post, because the writing belongs in the words your dentist already uses with a patient in the chair.
Working the other way round, from the practice rather than from the week, is what AI video for dentists: patient videos without closing a chair is for. It keeps the finite library of explainers; this page keeps the running order. Hearing a dentist's own voice before you commit to a quarter is what voice cloning: your own voice from one short recording is for.
Every word we use for a twin, an avatar, a render and a Workspace is in the glossary, one sentence each.
What your practice still owns
We make the videos. What happens after the render is your practice's call, and it is worth reading this before the first one goes up.
- Kyndrify is not HIPAA-eligible. Do not put protected health information into the Studio. No records, no charts, no identifiable patient detail, in a subject line or anywhere else.
- Everything here is marketing and patient education. It is never clinical advice and must never read as it.
- The advertising rules are yours. They are set by the dental board where you practise, and the platforms add their own AI-disclosure policies on top. Your team follows the advertising rules for your field, the same as with any other ad you run. Nothing here says Kyndrify meets a dental board rule, an advertising rule or any other regulation, because that is not a thing a video tool can meet on your behalf.
- A real person's Digital Twin needs a consent record before it can render. The dentist's recorded consent is checked against their face first, and it stays on file. See the biometric information privacy notice for how that is collected, stored and deleted, and how we handle consent, disclosure and content credentials.
- Nothing here posts for you. There is no calendar inside the Studio, nothing schedules a post and nothing logs into your social accounts. This page is the calendar. Keep it wherever your practice already keeps its schedule, and one person presses post.
Checked September 2026. This is a summary, not legal advice.
Questions the person who runs the posting asks
- How often should a dental practice post?
- Once a week, on the same day, all year. Fifty-two posts and a rhythm the front desk can plan around beats a burst in January and silence until October. The calendar above is built for one a week because that is the amount a practice actually keeps.
- What do we post the week the office is closed?
- Nothing new. Repost whichever one did best that quarter, and put your holiday hours and your emergency number in the caption. That is the post people are looking for that week anyway.
- We are out of network. Can we still run the plan-year posts?
- Yes, and they matter more. Post what out of network means for a visit here, how you handle the claim, and what people should ask their own plan. Just never write that you take their insurance when you do not.
- Do orthodontics and general dentistry need different calendars?
- The clocks are the same, the lanes are not. Aligner and brace cases run on a treatment timeline rather than a recall interval, so swap the recall lane for a progress lane: what the early months look like, what the later ones look like, and what the parent needs to know at each.
- We have two dentists and an associate. Can one Digital Twin cover all of them?
- No, and it should not. A Digital Twin is one real person, with their own consent on file. Build one for each person who should be on camera, in the same Workspace. How many a Workspace holds depends on the plan, and a free Workspace uses one Starter Twin rather than a named dentist's Twin.
- Is it free to try?
- The free plan gives you 8,400 credits once, and a video on it runs up to 60 seconds in one of our voices. That is enough to make week one and decide whether it sounds like your practice. A named dentist's Digital Twin starts on the Plus plan, which is $49 a month billed yearly, or $59 month to month, and 1080p is on the Basic plan and above. Cloning their voice is on every plan, Free included.
More to read
Put week one on the calendar
Pick Monday 5 October, write the four October subjects this afternoon, and record them in one sitting. Free to start, with 8,400 credits and no card.