A law firm content calendar you can copy this quarter.

A law firm content calendar is one filming date and thirteen posting weeks. Book forty-five minutes on the attorney's calendar the way you would book a deposition, film four to six pieces in it, then release one a week. The calendar below is dated for this quarter. Copy it into whatever you already schedule with.

• Who it is for

  Whoever owns the firm's posting schedule and does not own the attorney's time: an office manager, a marketing manager, or the account lead running three firms.

• What you need

  A spreadsheet and forty-five minutes of an attorney. To film a week's video with us instead, one clear photo of them and one recording of 15 to 90 seconds from their phone.

• What it costs

  Reading it is free. Rendering a week's video in the attorney's own face bills 152 credits per second on a paid plan, with a floor of 120 credits on any one render, and Plus is $49 a month billed yearly, or $59 month to month, with 28,000 credits a month. Free hands you 8,400 credits once.

• What it does not do

  It does not post for you. There is no calendar here to log into and nothing to connect. It does not tell you what your bar allows, and no week on it claims a case result.

1. 1

   The block

   One filming date a quarter. Not a standing weekly slot, which no firm has ever kept, and not whenever he has a minute, which means never. One date, entered by whoever enters court dates.

2. 2

   The spend

   Thirteen weeks, one video each, drawn from that one block. Each week has a slot type, and the four slots run in a fixed rotation, listed below, so nobody has to decide anything on a Monday morning.

3. 3

   The swaps

   Three of the thirteen weeks stay empty on purpose. They are for what the docket throws up: a rule change, a local ruling, an office closure your court publishes in November. A calendar with no slack gets abandoned in week five.

• Question

  Something intake gets asked before anyone books.

• Process

  What actually happens next, start to signature, told as education.

• Firm

  Who works here, where to park, what you do not take on.

• Deadline

  Something with a clock on it, where a clock genuinely applies.

The rotation decides the shape of a week. What actually goes in it is the other half, and it lives on content ideas for lawyers: twenty-four videos a firm can post, sorted by who is asking. This page carries no list of topics on purpose.

• Book it like a deposition

  Put it in the system that holds court dates, with the same person entering it. A marketing invite in a separate calendar is the first thing to move.

• Pick the week, not the day

  Ask for a week with no hearing on either side of it. Not the day before a hearing, and not the day a trial ends. Both of those are how a filming block quietly becomes next quarter's filming block.

• Write everything first

  The attorney reads; they do not improvise. Four to six pieces, sixty to ninety seconds each, printed large. The writing is the marketing person's job and it is done before the block is confirmed, not after.

• One shirt, one wall, one take each

  Batch is the whole point. Changing shirts between pieces makes them look filmed on different days, which is a thing you may want, and it costs you fifteen minutes you do not have.

• Run a conflict check before you write anything that names a person, a company or an industry

  It is faster to check first than to cut a finished video.

• The version where the block happens once

  Build the attorney's Digital Twin and the filming date happens one time instead of every quarter. They add one clear photo in your Workspace and record 15 to 90 seconds on their phone. Nothing renders until their consent is on file, and the recording is checked against the photo first. After that, the quarterly block is a writing session one person runs alone, and the attorney's calendar stops being the thing that moves the plan.

Two rows are conditional and marked: the year end row only applies if your firm does work people rush to finish before a year end, and the holiday hours row only applies if your hours actually change. A row that does not apply to your practice is a row you delete, not one you fill with something weaker.

The one rule that keeps this running: never let a dark week eat the block. If the block moves, the quarter is gone. If a single posting week moves, nothing is gone.

• No result, ever, in any row

  No verdict, no figure, no we recovered. Not in the video, not in the caption, not in the file name.

• Nothing scheduled to a client's matter

  A filing date is not a content date. The moment a post is timed to one person's case, it is about that case.

• Nothing queued about a live matter

  If it is open, it is not content. Wait.

• Nothing published that the attorney has not watched

  The person on camera approves the cut before it is scheduled, not after it is up.

• No client's face, name or paperwork in any row

  Not without their written agreement, and that agreement is the firm's to get, not ours.

• No synthetic client

  An Avatar is a character with nobody real behind it. Use one as a narrator if you like. Never as a person describing what your firm did for them, because there is no such person. An endorsement has to come from a real person's real experience, which is what the FTC's endorsement guides say (16 CFR Part 255). Checked September 2026.

• No jurisdiction line you have not re-read this quarter

  Licensed in ages, and a scheduler will happily repeat it for a year.

• No date-driven fear

  You have days left performs, and it is also the row most likely to end up in front of your bar.

The test that catches nearly all of it: read the row as though it goes out on the worst possible day for your firm, because a scheduled post eventually will.

1. 1

   Do the setup in the setup week, not on a filming day

   The Monday 21 September row is where this belongs. You add one clear photo of the attorney in your Workspace and send a private link. They open it between two other things and record 15 to 90 seconds on their phone. Nothing renders until their consent is on file, and the recording is checked against the photo first. That is the whole of their involvement for the quarter.

2. 2

   Write the row's script on the Thursday before it runs

   Sixty to ninety seconds, out of the slot the row names, and read it aloud once. Everything wrong with a script shows up out loud and nowhere else, which is also why a swap week gets written last and never in advance.

3. 3

   Render on the Monday, then close the row

   Week one is the only week that asks you to decide anything. From week two the table has decided for you, which is the whole reason for keeping one. The tool that makes the video is talking-head video: a script becomes a video in your own face and voice.

• See the quarter before you write a word of it

  Kae, our AI creative director, will walk the thirteen rows with you and price them before anything runs. Planning a board spends no credits, and 5 Kae planning sessions a month come with the Free plan.

• What a week's video costs

  On the Plus plan and above a Digital Twin video bills 152 credits per second, with a floor of 120 credits on any one render, and Plus is $49 a month billed yearly, or $59 month to month, with 28,000 credits a month. The whole ladder is on the plans and credits page.

• What the Free plan does and does not do

  It hands you 8,400 credits once, one Starter Digital Twin of the attorney with a 4 second sample of them speaking, and one full 60 second video with one of our Featured presenters. It does not render your own twin at full length. The attorney's own voice can be cloned on any plan, Free included.

• What we do not do at all

  We do not post, schedule or publish anything, and there is no calendar inside Kyndrify to log into. How we think about consent, disclosure and provenance sits on our page on consent, disclosure and content credentials.

Working from a practice area rather than from a week is what AI video for lawyers: a video for every practice area, in your attorney's own face is for. That page keeps the finite library; this one keeps the dates.